We were delighted to partner with Pepsi to implement our Recycle & Reward technology. 

For every successful Pepsi can recycled, a custom printout provided customers with the chance to redeem fantastic prizes. The event took place at two locations across London and saw thousands of Champions League enthusiasts attempting to win the elusive Champions League match ball.

The user interface was activated when a customer recycled a Pepsi cup or can. We designed an engaging custom Plinko game to captivate customers and reveal their prizes.

Additionally, the interface provided users with the opportunity to win tickets to next year's Champions League Final by scanning a QR code and submitting their details.

Recycle for the Win

The User Experience