Influencer Awards
In partnership with:
At the 'About You' influencer awards in Munich, McDonalds wanted to engage with influencers and increase awareness of the new McCafe range.
The User Experience
The mechanic was simple: share a post on Instagram using the brand tag, play the game and win a prize. Every participant received prize and the player with the highest game score won a 'McFlurry Gold Card'.
We deployed an Instagram-powered machine with a fast-paced branded reaction game with a leader board.
