McDonald's wanted to promote the new style McCafe experience to attendees of Glow Beauty Show in Berlin. The objective was simple, engage with attendees and distribute branded merchandise. We created a kiss detecting vending machine, with emotion recognition technology. Participants were prompted to 'Blow a kiss' at the vending machine, the kiss would activate a branded 'Spin-to-win' wheel of fortune to win a prize.
A simple excite & delight experience, blow a kiss to play!
5
Live days
7423
Kisses