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To promote the launch of Ariana Grande’s new fragrance ‘Cloud’ guests were invited to 9-11 Shorts Gardens to step into the glowing world of Ariana. The brief was to engage visitors, dispense product samples and generate social reach.
We delivered a smart vending machine programmed to dispense samples of the new ‘Cloud’ fragrance in exchange for posting photos to Twitter & Instagram with the event tag #ArianaGrandeCloudUK.