AI Retail
AI-powered boutique stocking fashion-forward looks based on what’s trending across social media in real time. For Westfield London in partnership with Save the Children, we deployed the UK’s first AI-powered fashion boutique: The Trending Store. Customers were dispensed randomly a secret goody bag upon donation for Save Children.
As the worlds of online and offline retail blend and inspire each other further, Unibail-Rodamco-Westfield is thinking ahead with a one-of-a-kind concept. The Trending Store brings together the smart trending intel of online shopping and fashion influence with the “IRL” human interaction of traditional shopping, for the very first time.
"At Westfield centres, we aim to bring the newest concepts, first-to-the-market brands and best experiences to our customers. We know that shoppers increasingly want to experience both online and offline retail in a seamless journey. A true reflection of social conversation brought to life in a physical space."
MYF RYAN, CMO EUROPE
UNIBAIL-RODAMCO-WESTFIELD
